Articles

On Running raises its outlook after mid-2025 price hikes; hoppr iq price intelligence shows premium footwear shoppers still pay full price.

Target lowers 3,000 everyday essentials ahead of the holidays; hoppr iq price intelligence tracks how staple cuts reset the weekly basket.

Under Armour offsets $100M in tariff costs with selective price lifts and tighter promo cadence; hoppr iq price intelligence shows how to protect margin without blanket discounts.

IKEA balances global price cuts with tariff-driven U.S. increases; hoppr iq price intelligence tracks where value lands and where pass-through is unavoidable.

Ralph Lauren leans on affordable luxury with rare discounting as value-conscious shoppers trade down; pricing intelligence shows how fair pricing and strong product win.

Kraft Heinz is steering $380M into sharper holiday deals while hoppr iq price intelligence tracks opening price points and promo depth.

Halloween candy pricing stays elevated even as deeper markdowns clear shelves; hoppr iq price intelligence explains how promo depth balances U.S. and Canada demand.

Adidas keeps opening price sneakers steady while nudging Samba and other high-heat pairs; hoppr iq price intelligence shows how targeted lifts can absorb tariff pressure.

Beauty brands are splitting tactics between sharper product upgrades and value-sized packs; hoppr iq price intelligence keeps teams ahead of shifting ladders.

P&G balances modest price moves with pack-size shifts as higher-income shoppers trade up and value-seekers pick small packs; pricing intelligence shows where to hold, match, and innovate.

Target is pairing sharp entry prices with exclusive holiday assortments to keep value seekers and higher-income shoppers in the same basket.

Kroger is easing prices on beef, eggs, and produce as fall cooking sets in, giving shoppers confidence to plan hearty meals while keeping premium choices compelling.

Coca-Cola's $1.29 single-serve mini can reframes affordability. Learn how pricing intelligence helps brands meet low value demand without giving up margin.

Holiday shopping is starting earlier again this year, and pricing intelligence is the lever that keeps retailers competitive while protecting margin across a longer season.

The rules are strict, the penalties are real, and good records are everything. Here's the 80/20—and how hoppr iq helps you stay compliant while still marketing compelling offers.

Understanding the importance of minimum advertised pricing policies in brand protection.

Discover how early Black Friday promotions are changing consumer behavior and what retailers need to know about pricing intelligence.