Pet Supplies

The pet category has expanded fast—from commodity kibble to premium foods, functional treats, supplements, and vet-formulated diets—now sold across specialty, mass, and marketplaces. With more choice and tougher competition, pricing clarity and promo discipline determine share and margin. hoppr iq delivers automated monitoring and actionable pricing insights—capturing pack, formulation, and promotion depth—so your team can respond faster, keep price ladders healthy, and protect profitability.

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Why Choose Our Pet Supplies Solution

Comprehensive pricing intelligence designed specifically for the pet supplies industry's unique challenges and opportunities.

Complete Visibility

See your pet portfolio end-to-end across specialty, mass, and marketplaces. Track food, treats, litter, and supplements, and understand how pack sizes, life-stage lines, and claim tiers shape price positions.

Precision Pricing

Use SKU details—net weight, can count, price per lb/oz, and (where available) formulations and certifications—to set list and promo prices that reflect true market value while protecting margin.

Competitive Advantage

Monitor retailers and DTC brands continuously. Surface signals on price moves, pack changes, seasonal promos, and new formula launches so you can react before share and margin are hit.

Profitability Protection

Guard against margin erosion with targeted alerts on risky discount depth, subscription undercuts, multi-buy offers, and private-label gap collapse. Take action before long-term price perception shifts.

Operational Efficiency

Automated monitoring, scheduled updates, and alerting reduce manual checks and spreadsheet work, freeing your team to focus on pricing strategy—not data chasing.

Data-Driven Growth

Turn fast-changing market data into clear direction. Tune promo cadence for repeat purchase, reinforce value perception, and scale what works across channels.