The quick take
Ralph Lauren is taking advantage of its “affordable luxury” position by rarely discounting and setting fair prices on their assortment. In its recent earnings call, although it has been raising prices, Ralph Lauren has noted that it is gaining customers that are trading down from ultra-luxury. It fits a broader shift we’ve been seeing: brands make value obvious with the right price and strong product instead of deep promos.
Why it matters
Price sends a signal. When a brand holds price and keeps promos simple, shoppers read it as quality and consistency. If fit, fabric, and design are right, customers will buy at full price. That builds trust and protects margin without shouting “sale” every week. In industries where customers are gravitating toward value, this can be an excellent pricing strategy.
The broader read
We’re seeing more and more companies target value-conscious customers such as Target. Ralph Lauren’s play echoes Target: keep items well-priced to attract new and existing customers. Icons and seasonal pieces feel worth paying for to loyal fans. Lately across retail, the pattern is the same: reduce promo noise, highlight reliable price points, and use product strength to carry the value proposition.
Why pricing intelligence matters more than ever
hoppr iq customers have been tracking the value-priced play for many months. Pricing intelligence allows you to compare value-based pricing across competitors with ease. Our customers are watching how often rivals markdown comparable styles and where they hold price. They use these insights to test small, targeted lifts on high-demand items, keep entry points fair, and skip blanket discounts that teach shoppers to wait.
How hoppr iq helps with price intelligence
- Competitor price and promo tracking across retailers and marketplaces, refreshed on-demand during events.
- Trend dashboards that visualize top price moves, price gaps, and promo depth.
- Alerts and guardrails so your team reacts to meaningful changes instead of scanning pages.
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