Kraft’s Holiday Plan: Sharper Deals, Smarter Entry Prices

The quick take

Kraft Heinz is putting about $300 million into U.S. promotions in the back half of 2025, plus roughly $80 million in media. In its latest Q3 earnings call, management says it is not adding more price increases and is instead funding sharper deals and features. Opening price points in critical categories are already in place and should continue to yield positive results.

Why it matters

Expect more value signals across the categories where Kraft Heinz is strongest: condiments and sauces (Heinz), meal solutions and cheese (Kraft Mac & Cheese, Kraft Singles), and lunch and deli (Lunchables, Oscar Mayer). Retailers are cautious on orders, so clean price points and timely promos can move units without resetting list price. This aims to lessen the burden on both the consumer and retailer.

The broader read

The company trimmed its 2025 outlook and says consumer sentiment is weak, which is why it is leaning on promotions, household penetration pushes, and holiday windows. Leadership also points to innovation and renovation to justify value, although repeat purchases have not yielded the best results. A previously announced $3 billion U.S. plant upgrade is aimed at lowering costs over time, giving more room to price effectively later.

Why pricing intelligence matters more than ever

Track where the $300 million shows up. Watch by banner and week which SKUs are featured, how deep the discounts run, and whether opening price point items are pulling shoppers into the basket. Monitor price gaps to private label in condiments and meals, promo cadence in cheese and deli, and unit share for Lunchables and other kids’ lunch solutions. Use those reads to match, promote, or hold price without giving away mix.

How hoppr iq helps with price intelligence

• Competitor price and promo tracking across retailers and marketplaces, refreshed on-demand during events.
• Trend dashboards that visualize top price moves, price gaps, and promo depth.
• Alerts and guardrails so your team reacts to meaningful changes instead of scanning pages.