Consumer Packaged
Goods
In CPG, scale and innovation can create complexity — hundreds of retailers and banners across grocery, mass, drug, club, and marketplaces, each with its own packs, promos, and price moves. With national brands, private label, and DTC competing side-by-side, every decision impacts market share and margin. hoppr iq delivers automated monitoring and actionable insights so your team can keep pace, prioritize what matters, and make confident pricing and promotion calls at scale.
Dashboard
Illustrative data. Actual results may differ.
Why Choose Our CPG Solution
Comprehensive pricing intelligence designed specifically for the consumer packaged goods industry's unique challenges and opportunities.
Complete Visibility
See your CPG portfolio end-to-end. Compare banners and channels, track national vs. private-label presence, and understand how assortment breadth, brand tiers, and packaging formats shape pricing outcomes in a promotion-heavy market.
Precision Pricing
Use what's available at the SKU level—pack sizes and multipacks, variant UPC/GTINs, promo mechanics (BOGO, Multi-buy, TPR), and seasonal price patterns—so list and promo prices reflect real market value while protecting margin.
Competitive Advantage
Monitor retailers, brands, and private-label challengers continuously. Surface early signals on price moves, flyer drops, and flash sales so category owners have time to react before share and margin are hit.
Profitability Protection
Guard against margin erosion with targeted alerts on discount depths, undercutting by private label, and sudden demand shifts. Act quickly to reset price ladders, tighten promos, or rebalance mix.
Operational Efficiency
Set it once and let it run. Automated collection and scheduled updates reduce manual checks and spreadsheet work, freeing your team to focus on strategy instead of chasing data.
Data-Driven Growth
Turn fast-changing retail data into clear direction. Optimize price ladders and promo calendars across product lines, and scale what works across banners and channels.