The quick take
Adidas is adjusting prices with care due to ongoing tariffs. Keep the lowest-priced styles at the same price so the brand still feels affordable. Raise prices a bit on the hottest styles only such as Adidas’ popular sneaker Samba increasing from $90 to $100 in the U.S. According to BNN Bloomberg, the impact from tariffs are unclear and the costs are only partly passed on.
Why it matters
Shoppers are price aware, but they still buy the styles they love when the value feels fair. Holding the lower price points protects traffic. Nudging high-demand models helps cover higher costs without pushing people away. This mix lets the brand support margin while keeping the catalog easy to shop.
The broader read
North America remains a tougher patch, in part because the Yeezy exit changed the mix. That puts more weight on getting price and product right on the core styles. Management’s playbook reads along the lines of: keep opening prices sensible, lift prices on select popular styles when the product can afford it, and avoid broad discounting that trains customers to wait.
Why pricing intelligence matters more than ever
Teams need frequent reads on where competitors are marking down comparable sneakers, which retailers accept small lifts on key styles, and where tariff talk is turning into real shelf price changes. Track price gaps by banner, watch substitution between product lines, and measure whether modest increases hold through the holiday calendar. Use those reads to decide what to match and where to hold price while keeping share.
How hoppr iq helps with price intelligence
- Competitor price and promo tracking across retailers and marketplaces, refreshed on-demand during events.
- Trend dashboards that visualize top price moves, price gaps, and promo depth.
- Alerts and guardrails so your team reacts to meaningful changes instead of scanning pages.