hoppr iq

Documentation

H&M promotion and pricing monitoring

Promotion visibility matters because price alone rarely explains what happened on a H&M listing. This documentation shows how teams use promo context alongside price, fulfillment, and availability to understand whether a listing is stable, discounted, or shifting in merchandising strategy.

Why promo context changes the decision

A price move is interpreted differently when a listing has entered a promotion, exited a promotion, or changed its regular price without visible discounting. Promotion context gives teams the missing explanation behind many H&M pricing events.

What teams usually want to know

The first questions are usually whether the listing is newly discounted, whether a promo just ended, and whether the price move lines up with other merchandising or fulfillment changes.

How it works with the dataset

The H&M dataset captures price and promo checks together so teams can see whether a tracked SKU moved because of a temporary offer, a broader pricing change, or another listing shift.